Don't you love seeing your kids smile? Here is a way to protect that cherishable smile, and even importantly their pearly whites. Mamaearth Fruit Punch Toothpaste is a fluoride and SLS free toothpaste, so you don't need to worry even if it lands inside your little one's tummy instead of the sink. It helps remove plaque and strengthens the gums. This toothpaste also makes the routine of oral hygiene easy and fun with its awesome taste - thanks to its yummy fruity flavor. Mamaearth's children toothpaste is thoughtfully formulated with high-quality ingredients like sorbitol, silica, and glycerin.