Maybelline’s Hypercurl Mascara boasts a cutting-edge curl lock formula designed to give your eyelashes a great lift that stays for up to 18 hours. This mascara doesn't just stop at lengthening lashes; it is formulated to provide a dual-action effect. The Hypercurl Mascara formula works instantly to enhance lash volume, delivering an impressive 3X volume compared to regular mascaras. It achieves this by thickening each lash, creating a fuller appearance without any clumping or heaviness. By incorporating specific ingredients and technology, the Maybelline Hypercurl Waterproof Mascara works to gently lift and curl each lash, creating a strikingly glamorous look.