22X SHINIER HAIR IN JUST 1 WASH*: Clinically Tested shinier hair in just 1 wash! Say goodbye to dull hair and hello to shine! (*external lab test of Plum shampoo vs non-conditioning shampoo) SHINY HAIR IN 3 MINUTES: This creamy, nourishing shampoo which is enhanced with coconut milk and peptides gives softer, shinier hair in just 3 minutes!. RESTORES HAIR MOISTURE AND ENHANCES SHINE: Coconut Milk which is rich in lipids (blend of fatty acids) is filled with vitamins & has a high affinity for hair proteins & because of its low molecular weight, it can penetrate the hair shaft and keeps hair healthy and moisturised. STRENGTHENS & SMOOTHENS HAIR: Peptides are short chains of amino acids which act as building blocks of proteins like keratin in the hair." NOTE : This product does not contain salicylic acid