Only 20% of the germs in your mouth are on your teeth, the rest 80% are on gums, tongue and cheeks. Colgate Total antibacterial toothpaste fights germs on teeth, tongue, cheeks, and gums giving you a Whole Mouth Health for 12 hours. Its dual Zinc Arginine technology actively seeks out bacteria in your mouth forming a protective barrier. Colgate Total Advanced Health toothpaste strengthens your teeth by re-mineralizing weakened enamel. It fights plaque to keep your gums healthy and repairs early teeth & gum damage, all to give you a healthier & whiter smile. Colgate toothpaste not only does it fight plaque between your teeth and in all those hard to reach spaces, but also fights bacteria on your tongue, cheeks, and gums leaving your mouth with a fresh breath. Moisturise your brush with water. Put a pea size amount of our Colgate toothpaste on the head of the toothbrush. Insert the toothbrush into your mouth & use gentle, short strokes to brush your teeth. For optimal results, brush twice daily for 2min. Our Colgate Anti-Bacterial toothpaste is certified by the Indian Dental Association and responsibly sourced and made. It is gluten free.